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Welcome to our new brand guidelines

Over the course of this document, you will be introduced to all of the elements that make up the new eXp Realty brand – including our logo, typography, color palettes and image styles. Together, these elements will help us create a strong and consistent brand identity in everything we do. If you have any questions about these guidelines, please contact a member of our marketing team. 

download the brand guidelines
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COMPANY LOGO

Our logo is a unique, easily recognizable mark of who we are as a brand. A clean and modern design, it was developed in conjunction with our agents, delivering a strong graphic statement that emphasizes our brand values. 

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COMPANY BROKERED BY LOGO

For use in the U.S. other than areas in New York and Arkansas which require state specific logos. 

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BRAND DESIGN SYSTEM

Over the course of this document, you will be introduced to all of the elements that make up the new eXp Realty brand – including our logo, typography, color palettes and image styles. Together, these elements will help us create a strong and consistent brand identity in everything we do. If you have any questions about these guidelines, please contact marketing@exprealty.net

download brand guidelines

PRIMARY COLOR PALETE

The primary color palette is a very important brand element as it helps to tie-in all of the elements, assets and templates. 

All eXp assets should feel part of the same identity and therefore must have a coherent color treatment. 

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SECONDARY COLOR PALETE 

Expanding on the primary color palette, we added a few more options, Light Blue, Dark Blue, Light Grey and Dark Grey. 

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