Over the course of this document, you will be introduced to all of the elements that make up the new eXp Realty brand – including our logo, typography, color palettes and image styles. Together, these elements will help us create a strong and consistent brand identity in everything we do. If you have any questions about these guidelines, please contact a member of our marketing team.
Our logo is a unique, easily recognizable mark of who we are as a brand. A clean and modern design, it was developed in conjunction with our agents, delivering a strong graphic statement that emphasizes our brand values.
For use in the U.S. other than areas in New York and Arkansas which require state specific logos.
Over the course of this document, you will be introduced to all of the elements that make up the new eXp Realty brand – including our logo, typography, color palettes and image styles. Together, these elements will help us create a strong and consistent brand identity in everything we do. If you have any questions about these guidelines, please contact marketing@exprealty.net
The primary color palette is a very important brand element as it helps to tie-in all of the elements, assets and templates.
All eXp assets should feel part of the same identity and therefore must have a coherent color treatment.
Expanding on the primary color palette, we added a few more options, Light Blue, Dark Blue, Light Grey and Dark Grey.
